The Importance of a Stylist

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In the beginning, it’s common for photographers to wear multiple hats. For my first fashion shoot, I played stylist and photographer. Though I pulled it off, it was stressful finding clothes and matching them with the right accessories. Even though I love fashion, my jeans and t-shirt style made me feel a little out of my element. Needless to say, the shoot gave me a greater appreciation for stylists. There is so much that goes into creating a great fashion shoot. Lighting and camera equipment aside, there’s the selection of clothing, accessories, makeup, and hair. Every decision creates a nuance in the entire look. In a fashion editorial there are multiple outfits. Every outfit has to have it’s own look but also fit into a greater theme. This is no easy feat. Creating different looks while maintaining continuity is harder than it sounds. Stylists deserve a lot of credit.

Last week I attended the Spring into Style event, hosted by Phoenix Fashion Week. The breadth of talent confirmed that Phoenix’s fashion community is only getting stronger. Six local stylists, which included Vanessa Gonzales, Nuvia Magdahi, Audree Lopez, Jenesis Laforcarde, Timothy Boado, and Jackie Marin, presented their interpretation on various themes. The fashion show was amazing. Every designer demonstrated how you could take one element, like bold prints, and create so many different looks. More importantly, there were looks that I felt I could wear even though I don’t have a model’s physique. For example, I would have never considered owning anything floral until I saw this show. The way Lopez mixed floral prints with edgy t-shirts and accessories changed my outlook.

During the press conference, one of the stylists commented that women can rock any look she wants. She just has to own it. She is right. I look forward to seeing more of these stylists, and I thank them for giving me some great inspiration for my own wardrobe.

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