Phx Fashion Week: Shop Garment District Show

    Last week was Phoenix Fashion Week’s Shop Garment District Show. The event, which took place at the elegant Palomar Hotel is Downtown Phoenix, was another showcase for the top 13 emerging designers. Before the runway show, guests had an opportunity to meet the designers and shop their collections. Though the event was smaller than the Emerging Designer & Top 40 Model Announcements that took place in June, the enthusiasm and support for these designers and models was just as strong. The runway show was a testament to how much these designers have grown in just a few months. Each designer got to present 4 outfits. Some of theses designers even got to work with leading local stylists Audree Kate, Jenesis Laforcarde, Nuvia Magdahi, and Jackie Marin. The collections that stood out to me the most were Hues of Ego, Arae, and Michi Kinitwear. In fact, Hues of Ego seemed to be a crowd favorite that night. The designs from these brands looked complete and high quality. Hues of Ego pulled off a pinkish lace jumpsuit that look both elegant and wearable. I especially liked the sparkly ornament hanging down the model’s back. I also appreciated how the stylists […]

Emerging Designer & Model Launch

   Last week was the Emerging Designer & Model Launch Party, which took place at Livewire in Scottsdale. The venue was packed and buzzing with excitement. I arrived onto the scene early, as I often like to do when I know I’ll be photographing. The evening started with a press conference for the 13 emerging designers who are participating in Phoenix Fashion Week’s Designer Boot Camp. These designers are handpicked by Phoenix Fashion Week. During the boot camp, they learn tips on branding, production, and finding buyers. At PHXFW’s October Fashion Event one these designers will win the Designer of the Year award. During the press conference each designer had a chance to talk about their influences and the process of building a fashion brand. Natasha from Hues of Ego commented that architecture often influences her designs. Rachel Levine from Arae described her passion for Shibori, a special tie-dying technique that is done by hand. Levine traveled to different parts of the country to learn from the masters of this process, and she is successfully incorporating her passion for this technique into her clothing line. I particularly appreciated hearing about the challenges they faced and how they overcame those obstacles. […]

Model of the Year

Stilettos, skinny jeans, and sleek hair. Last Saturday was Phoenix Fashion Week’s Model of the Year search. Over a hundred men and women competed for one of the top 40 spots. The grand finale male and female winners will win a coveted modeling contract with Agency Arizona. I was one of a handful of photographers who had the opportunity to photograph and interview these promising contenders. Even though this event was a competition, the environment wasn’t at all unfriendly or intimidating. After all, we’re all participating so that we can become more involved with the fashion community. This event was a particularly a good experience for me because I’m not used to being part of the (and I use this word rather loosely) “paparazzi.” I had to act fast because no one was standing in one place for very long. Timing and luck is most of it. At first my shots were a bit sloppy or I wouldn’t be able to get my camera to focus quickly enough. Fortunately, it didn’t take me too long to catch up. I will continuing to document my experiences with Phoenix Fashion Week. On June 11th the the winners will be announced for top […]

The Importance of a Stylist

In the beginning, it’s common for photographers to wear multiple hats. For my first fashion shoot, I played stylist and photographer. Though I pulled it off, it was stressful finding clothes and matching them with the right accessories. Even though I love fashion, my jeans and t-shirt style made me feel a little out of my element. Needless to say, the shoot gave me a greater appreciation for stylists. There is so much that goes into creating a great fashion shoot. Lighting and camera equipment aside, there’s the selection of clothing, accessories, makeup, and hair. Every decision creates a nuance in the entire look. In a fashion editorial there are multiple outfits. Every outfit has to have it’s own look but also fit into a greater theme. This is no easy feat. Creating different looks while maintaining continuity is harder than it sounds. Stylists deserve a lot of credit. Last week I attended the Spring into Style event, hosted by Phoenix Fashion Week. The breadth of talent confirmed that Phoenix’s fashion community is only getting stronger. Six local stylists, which included Vanessa Gonzales, Nuvia Magdahi, Audree Lopez, Jenesis Laforcarde, Timothy Boado, and Jackie Marin, presented their interpretation on various themes. […]