Phx Fashion Week: Shop Garment District Show


Hues of Ego



Last week was Phoenix Fashion Week’s Shop Garment District Show. The event, which took place at the elegant Palomar Hotel is Downtown Phoenix, was another showcase for the top 13 emerging designers. Before the runway show, guests had an opportunity to meet the designers and shop their collections. Though the event was smaller than the Emerging Designer & Top 40 Model Announcements that took place in June, the enthusiasm and support for these designers and models was just as strong.

The runway show was a testament to how much these designers have grown in just a few months. Each designer got to present 4 outfits. Some of theses designers even got to work with leading local stylists Audree Kate, Jenesis Laforcarde, Nuvia Magdahi, and Jackie Marin. The collections that stood out to me the most were Hues of Ego, Arae, and Michi Kinitwear. In fact, Hues of Ego seemed to be a crowd favorite that night. The designs from these brands looked complete and high quality. Hues of Ego pulled off a pinkish lace jumpsuit that look both elegant and wearable. I especially liked the sparkly ornament hanging down the model’s back. I also appreciated how the stylists used their creativity to accentuate the designers’ vision.

My only critique of the night was models. At this point, I felt the models should have demonstrated more confidence on the runway. Some are still walking as though with trepidation. Their shoulders looked frozen and some had a hard time relaxing their arms and hands.



Overall, I enjoyed photographing the event. Since I have experience as a designer, I can really relate to the challenges these people face. I look forward to watching their progress and of course seeing who wins the Designer of the Year Award.



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