Adjusting to the “New Normal”: Life in the time of COVID

I know everyone has been affected by COVID-19 in one way or another, and some have been more affected than others. In fact, I’ve been reluctant to express how the pandemic impacted me because I know that on the spectrum of struggles there are people out there who have it much worse. However, regardless of where anyone is in the spectrum, it’s important to acknowledge that there is a connection between current events and our emotional health. As a dear friend once told me, “Pain is not a competition.”   Since we are in the midst of unprecedented times, I’ve had to completely rework my timeline and strategy for my projects. Most of my freelance work has been on hold because people aren’t hosting or attending large events. This means that I have had to reevaluate my budget for publishing, marketing, and advertising. Since I’ve had a career in the arts since I was eighteen, I understand that uncertainty comes with the territory and being able to adapt is crucial. For me, this means exploring new ways to create content and generate revenue.   I’m still in the process of figuring it out, but I’ve made changes to my workflow […]

Author Photo: Why you need to have one

Having a really good author photo is especially important because anywhere between 600,000 and a million books are published each year. That’s a lot of competition. Even if you’re a phenomenal writer, you still want to do everything you can to increase your chances of a potential buyer noticing your book. While you may think of the author photo as just the small square image inside your book, there are many other uses of your photo that you probably haven’t considered.   In this blog, I’ll explain why author photos are important and give you some tips on making sure you put your best foot — or in this case your face — forward. Why do I need an author photo? Some people just don’t like having their photo taken. I completely understand those people because I’m one of them. However, there are some things in life that you simply can’t avoid, and this is one of them. Creating your brand is one of the most important elements in creating a successful career as an author. Your photo is a part of that branding. You don’t have to have a bunch of photos of yourself, but I do recommend having […]

The Second Book: Lessons Gained and Lessons Learned

When I was in graduate school, a mentor told me that each book was like starting over. Each project has its own differences and challenges. I didn’t completely understand this until I started working on my second book, which explores the history of mannequins. Of course there were certain things that were easier about making this book because I had learned those lessons while working on Tattle Tales. However, when it came time to publish the second book, I realized that I had to do things differently. This meant another learning curve and a bit of frustration.   Being a writer, and especially a self-published author, means that you’re constantly learning. Besides developing your skills as a writer, you have to stay on top of all the new ways of marketing, publishing, and distributing. In the age of technology, the rules are always evolving and changing. Additionally, what works for one book may not work for the other book. I’ve listed some of the lessons I have learned from my second book.   The message of this post is to urge self-published authors to be flexible and open minded. I had a much different idea of my path when I […]

My Return to Writing Fiction

Even though my first book was nonfiction, I actually started out as a novelist. In 2012, I graduated with a Masters in Fine Arts in Creative Writing from California College of the Arts. I was in the process of reworking my first novel when I realized that I needed to step away from the story to clear my head. During what was supposed to be a short break resulted in Tattle Tales: Tattoo Stories and Portraits. Now, I’m getting ready to publish my second photography book, which covers the subject of mannequins.   Just as I was getting ready to start my third book, COVID-19 spread throughout the world and halted my progress. I’ll admit that I felt disappointed, but one of the things I have learned as an artist has been adapting to change. The arts is one of the least stable careers for a variety of reasons and therefore the only way to have longevity is to be able to adapt and transform. As a result of the lockdown, I had to choose a different route for my third book. I have decided to return to my roots, which is fiction.   During my two years as graduate […]

Book Contests: Are they worth it?

When I first started getting into photography, I would submit my work to contests now and again. Most of these contests I found through social media platforms. While many of them had reasonable application fees, they were time consuming and I was competing against thousands of very talented photographers. After a while, I wrote off contests.   Fast forward a couple years. . . I published my debut book, Tattle Tales: Tattoo Stories and Portraits, and now I was trying to gain exposure for my book. As a self-published author, it can be extremely challenging to get your book seen by the right audience. According to Forbes, anywhere between 600,000 to a million titles are published each year. The chances of readers stumbling onto your book on Amazon is pretty small.   In the beginning, I was mostly focused on social media marketing and advertising. By chance, I found out about a contest from the Nonfiction Author’s Association Book Awards program. I entered the contest and received two Gold Awards for Photography and Pop Culture. In addition, to receiving an emblem and title, which I could now use for my marketing materials, I got exposure from their marketing channels from […]

My Self-Publishing Journey: Social Media

I’ll be honest here. If I weren’t an artist, I probably wouldn’t be on social media or my presence would be limited. I’m very shy and introverted, and I’ve seen the ugly side of social media. However, while I might complain about social media, I also understand that it plays an integral part in our lives. This is particularly true for individuals who are marketing themselves. Social media has its place, and it’s here to stay.   I’m not writing this post because I’m an expert on social media. Like most people out there, I have struggled building my social media presence. Over the last couple of years, I have spoken to other artists who have experienced the same challenges as me and hearing their stories has helped me put things into a more healthy perspective. Let’s face it, the self-publishing world is not for the faint of heart and there are many days you might feel like you’re working for nothing. There were many days that I would scroll through Instagram, Twitter, or Facebook and think, “What am I doing wrong?”   Building a meaningful presence on social media takes time, but don’t discount the small successes along the […]

Annual Local Author Book Sale

On Saturday February 1st, the Scottsdale Civic Center Library hosted the 7th Annual Local Author Book Sale. As an author and photographer, I feel strongly about supporting local authors and artists. This event is great for authors to share their work and expand their readership. It’s also a great opportunity for readers looking for new books. There something for everyone. Categories range from children’s books, novels, memoirs, and other nonfiction categories.   The book sale is free to the public, and it typically runs from 10AM until 2PM. What I really appreciated about this event was that it was a nice size. Sometimes book/art fairs are so massive that I feel lost, but I was able to check out all the authors in a reasonable amount of time. I was especially happy to see some familiar faces. The following writers I have met through the Scottsdale Society of Women Writers. I have learned so much from these talented women, and I highly suggest you take a look at their work.         If you missed this book sale, have no fear. There are plenty of opportunities throughout the year to support the growing community of Arizona writers. The […]