Emerging Designer & Model Launch

   Last week was the Emerging Designer & Model Launch Party, which took place at Livewire in Scottsdale. The venue was packed and buzzing with excitement. I arrived onto the scene early, as I often like to do when I know I’ll be photographing. The evening started with a press conference for the 13 emerging designers who are participating in Phoenix Fashion Week’s Designer Boot Camp. These designers are handpicked by Phoenix Fashion Week. During the boot camp, they learn tips on branding, production, and finding buyers. At PHXFW’s October Fashion Event one these designers will win the Designer of the Year award. During the press conference each designer had a chance to talk about their influences and the process of building a fashion brand. Natasha from Hues of Ego commented that architecture often influences her designs. Rachel Levine from Arae described her passion for Shibori, a special tie-dying technique that is done by hand. Levine traveled to different parts of the country to learn from the masters of this process, and she is successfully incorporating her passion for this technique into her clothing line. I particularly appreciated hearing about the challenges they faced and how they overcame those obstacles. […]